The COVID-19 pandemic has forced B2B buyers and sellers to go digital in a massive way. What started out as a crisis response has now become the next normal, with great opportunities and big implications for how buyers and sellers do business in the near future.

More buyers and sellers believe this new digital model is more effective and say they now prefer digital and remote human engagement over face-to-face interactions—and that sentiment has steadily intensified. Remote interactions have made it easier for buyers to get information, place orders, get support, and arrange service, and customers have enjoyed that speed and convenience. This shift is present across all countries and it’s time we bring it to the EMEA region

Based on the needs of our network members, the Women in Business Network launched B2B WiB.

B2B WiB was launched in 2 rounds, the first round addressed to services companies and the second to companies operating in the industry of Textile, Fashion, and accessories. The online half a day event allowed suppliers and potential clients from the WiB network to get connected and have online B2B meetings.

The meetings were conducted via Zoom through individually allocated breakout rooms for suppliers who met with each potential client privately.

In addition to the B2B session, each of the clients and suppliers benefited from 2 separate training sessions on tips to successfully conduct a B2B meeting.

Each round mobilized around 20 suppliers and clients which led to more business opportunities and market growth.